07 June 2007

the Tower of Babylon

14th Street at Irving: The DCUSA urban shopping-mall project, mid-construction. The cornerstone of the project is DC's first Target store, and its bizarre turret has been taking shape for a while.

It actually looks like an expensive branding gimmick: a way to get the Target logo visible from satellite photos, so users of Google Earth can spot the stores easily. Of course, with the store being called "Target", and featuring a giant target icon visible from high altitudes, are we not inviting a bomb attack?

............or is that the paranoia talking again? Isn't Russia digging their ICBMs outta the moth-balls? C'mon, cold war v2.0!

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